Description
North Carolina BBQ has a special place in our hearts. In college, Thomas (Pinch’s founder) spent a lot of time in North Carolina surfing, hiking and eating BBQ. This dry BBQ rub is peppery, sweet, smokey with some tang and is inspired by his favorite barbecue there.
Flavor Profile of Our Carolina BBQ Spice Blend:
- 30% Sweet
- 25% Savory
- 20% Salty
- 15% Spicy
- 5% Earthy
- 5% Herbal
Organic | Made in Louisville, Kentucky








Patricia Rose (verified owner) –
Rubbed my pork loin roast with it and placed in my crockpot. It was tasty and unbelievably tender.
whyterabbits –
A flavorful and perfect go-to for chicken, fish, brisket, etc. Used as a blackening seasoning for fish and it was delish. Not as sweet as other barbecue seasonings, heavier on the cumin and mustard, which makes a nice change to standard BBQ blends. Also going to try as a base for homemade barbecue sauce, which I think will be excellent!
Gina X (verified owner) –
CAROLINA ON MY EVERYTHING!!!! Best BBQ rub I’ve laid my lips on in a LONGGGG time! Its definitely brings BBQ to Life!!
Stu –
Im a sauce guy through and through but was given this as a gift and decided to try it on some pork chops. I am hooked. The spiciness gives just enough bite to not over power the flavor. This is the best and something I will always have in my pantry to use on anything from meant to veggies!